Posts Tagged ‘video’

Nike sportswear ad

July 7, 2009
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Optimus Prime Top 10 on Letterman

July 7, 2009

Funny ANA ad featuring Merlion

July 7, 2009

Michael Jackson, SARS and Swine Flu

July 2, 2009

I feel like I have to blog about Michael Jackson, since his death and ensuing tributes have become the biggest media whore over the past week, overshadowing more newsworthy stories like Iran, North Korea and the H1N1 flu.  While listening to Michael Jackson’s “Rock With You”, I discovered that the opening drum beat and melody in the song was borrowed (“sampled”) and used for one of the more unfortunate by-products of the SARS scare from 2003, next to the “Singapore is OK” campaign: the SAR-vivor rap by Phua Chu Kang.  Listen to the opening beat and melody in the video below, and compare to “Rock With You” below.  Coincidence?

And MJ’s “Rock With You”:

I wonder which Michael Jackson song is going to be sampled for the Swine Flu?

“Shut Up And Sit Down” – the AWARE saga, remixed

May 13, 2009

Shut Up And Sit Down – The Aware Saga, remixed – Download here

I’ve been fiddling a little on Garageband over the past couple of days and thought that the recent AWARE EGM saga would make a good mix, given the great quips from all the parties involved at the EGM and the ready availability of videos of the event on YouTube.  I threw on the Black Eyed Peas’ “Shut Up” instrumental and mixed in some of the attitude and conflict from that fateful afternoon. I believe some of the audio comes from videos posted by The Online Citizen.  Thio Su Mien, Josie Lau and both new/old exco members feature prominently in the song.  Enjoy.

Note: this mp3 is not representative of actual events at the EGM, and the quotes featured do not follow in chronological order (i.e. this is just a quick and dirty way of compressing all the AWARE drama into 4 quick minutes)

Thio Su Mien reminds me of my secondary school teacher

May 5, 2009

“Show some respect to your elders, ok?”

“Shut up and sit down!”

Of all the AWARE tshirts that came out post-EGM, I think the one below is the most appealing one.  It would be a pretty funny statement for a guy to wear this shirt, whether in Singapore or anywhere else around the world:

From printeet.com

From printeet.com

Dias’pura II promo videos

February 23, 2009

I’m guessing they’re meant to be somewhat viral, so here’s me playing a part in the chain.

Interactive Video on Youtube – deja vu?

February 4, 2009

Is anyone else having a flash of deja vu from watching the hot-right-now “interactive” videos springing up all over Youtube?  Even the WSJ has noticed:

Web-video sites, including Google Inc.’s YouTube, Veoh Networks Inc. and Overlay.TV Inc., have recently added or plan to add features that let users embed interactive commentary and links into videos.

The article goes on the highlight “The Time Machine”, an interactive adventure video series, where you get to choose the protagonists’ next step at the end of each video.   Very similar to the old non-linear Choose Your Own Adventure gamebooks that I used to read as a kid, where you read a passage in the story, after which you’re given two options with different outcomes, thus allowing you to choose your path in the adventure.

That said, these videos aren’t REALLY interactive – the choices at the end of each video just link to other videos that continue that different threads of the same story.  After a couple of clicks, you’ll see that the interactivity really just makes up for lack of compelling action/content.  I agree with a commentator in the article:

Using some of these features effectively can be a challenge, however. James McQuivey, an analyst with Forrester Research, predicts that the majority of people will continue watching linear videos on YouTube.

“I think viewers will get a little tired” of interactive features, he says. “Now that the videos are starting to get cluttered with ‘click here’ and ‘do more,’ that is going to feel a little more like spam email.”

I don’t think it’s that it’s spam email, it’s just that the “interactive” term overpromises and underdelivers when it comes to film/video.  In those interactive adventure storybooks, the very act of moving your eyes across the page, interpreting the text and translating it into images in your head already requires some user interaction with the medium.  Watching a series of moving images is different, as the aforementioned interaction with the medium is removed, and the user becomes a more passive recipient of information.  The beauty of moving images is that because the images are instantly fed to the viewer, it becomes easier to hold his attention and to draw him into the world defined by the film/video, albeit in a hypnotic state.  Having to snap out of that hypnotic state to click on something on the screen takes away from the immersive experience.

I remember back in the early 90’s, Full Motion Video (FMV) point-and-click adventure games were the rage.  I spent much of my youth pulling all-nighters with games like Under A Killing Moon and Phantasmagoria.  They had a short successful run, but fizzled out like bad soda once gamers got sick of the B-movie storylines, limited interactivity and linear gameplay.  That’s where I see these videos going as well.

Celebrity CEOs

January 24, 2009

The recent hoopla about Steve Job’s health and the ensuing hysteria among Apple shareholders (later proven to be unfounded, given Apple’s latest quarter results) has demonstrated the downside of having a headline-grabbing CEO at the forefront of a public company.  Investors, journalists and web pundits rigorously analyzed every single word in his interviews, press releases and memos, right down to the intonation of delivery (sparking a great catfight between CNBC’s Jim Goldman and Gizmodo, which can be seen as the perennial battle of old media vs. new media), and announced their findings through Apple’s stock price.  The SEC even deemed it necessary to step in and see if Apple had been misleading investors about Steve Jobs’ health.

You’d think this Steve Jobs episode might have scared some corporate bigwigs into downsizing their ambitions of becoming “celebrity CEOs”, but still they press on.  The latest to step up to the plate is Domino’s CEO, and it’s great viral material:

In a shocking ad aired during a commercial break on ‘American Idol,’ Domino’s CEO David Brandon tosses a cease-and-desist letter from the Subway Franchisee Advertising Fund Trust into the pizza oven. The ad has since gone viral, and there’s even a place on the Domino’s website where you can torch your own letter.

A great way to respond to your rivals’ lawyers, except that the lawyers in question are probably NOT watching American Idol, but are locked up in some conference room in Midtown, crafting another iteration of a more threatening cease-and-desist letter.  At least it’s more engaging than watching a talking head go on an ego trip:

Singapore has its own Steve Jobs too in Sim Wong Hoo, whose Creative Technologies fell off the rails ever since they signed Paris Hilton a few years back to endorse their MP3 players.  Much like the discussion about who’s gonna be the next celebrity CEO of America, Singaporeans are all wondering who’s gonna take over Sim Wong Hoo’s place as corporate Singapore’s “it” CEO?  One candidate might be CEO of Apex-Pal, Douglas Foo, who owns the Sakae Sushi chain in Asia.  I remember going to a talk organized by Contact Singapore in NY where he was speaking.  He eagerly showed us a corporate video, which had a line that said something about [paraphrasing here, don’t send me a cease-and-desist] “all this success [of Sakae Sushi] would not have been possible without the vision and leadership of our CEO” or something like that.  Unfortunately, I wasn’t close enough to him to see his facial expression when that part of the video was playing, but I guess he was just enjoying his own MacWorld moment – he was in town to finalize details of Sakae’s first restaurant in NY in the iconic Chrysler Building.  Which recently closed.  NEXT!

Here’s a review of the East Village Sakae outlet in NY by a Japanese show:

Man takes ball in the balls for “science”

May 21, 2008

I once had aspirations of doing academia, and running cool experiments like the one here, where a brave dude volunteers to have a tennis ball shot at 50 mph at his nuts.  I love it when they slow-mo his reaction.