Posts Tagged ‘Nike’

Nike sportswear ad

July 7, 2009
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Citing YouTube / Taylor Momsen Nike Commercial

January 18, 2009

Back in Penn, I remember how the professors were adamantly opposed to the use of Wikipedia in our essays.  We were not allowed to cite a Wikipedia URL in our footnotes, which was troubling as I sometimes based entire essays on information gleaned from Wikipedia entries.

A NYT article suggests that the younger generation is now using YouTube videos as an academic source:

As more video is added to the Web, the proportion of video searches that deliver satisfactory answers will grow, too. The question is, how far will video go as an alternative to text?

Mr. Iskold said that two factors would naturally limit video’s potential to supplant text on the Web. First, much content doesn’t lend itself well to video. And the Internet derives much of its utility from the web of links connecting its sites. But Mr. Iskold said that a shift toward video would continue, and that young Internet users, like Tyler, would only accelerate it.

The numbers are staggering:

And now YouTube, conceived as a video hosting and sharing site, has become a bona fide search tool. Searches on it in the United States recently edged out those on Yahoo, which had long been the No. 2 search engine, behind Google. (Google, incidentally, owns YouTube.) In November, Americans conducted nearly 2.8 billion searches on YouTube, about 200 million more than on Yahoo, according to comScore.

Quite a worrying trend, given that kids wouldn’t be able to tell that this AWESOME viral video of Taylor Momsen from Gossip Girl was actually conceptualized within the staid, bare walls of a large conference room by a collection of suits: