Archive for the ‘Advertising’ Category

Nike sportswear ad

July 7, 2009

IKEA ad plays on naked Holland Village couple

February 19, 2009

This TV ad from IKEA about their Home Furnishing Sale is an obvious play on the recent wardrobe malfunction involving a naked couple in Holland Village that caught the attention of  international news agencies (interesting nugget is that there was a bar owner by the name of Terence Chia who witnessed the incident).  The ad features a nude couple, an ang moh and an Asian woman walking around IKEA dressed in only cardboard boxes and flip-flops, not unlike what actually transpired at Holland Village.  You can see the ad here (for now).


Pretty funny, but I wish they’d taken it further and somehow integrated their marketing with the actual couple in question – I’m still mystified as to who that man and women were, and what they were trying to prove by walking around Holland Village naked, so I would have been ready to believe that it was just a viral marketing campaign gone too far.  Another funny read is from a ST Forum contributor, who got all riled up about incident because of his perceived “erosion” of “our morals” and lamented the lack of decency in the people at the scene who applauded the couple.  Read about it here.

Celebrity CEOs

January 24, 2009

The recent hoopla about Steve Job’s health and the ensuing hysteria among Apple shareholders (later proven to be unfounded, given Apple’s latest quarter results) has demonstrated the downside of having a headline-grabbing CEO at the forefront of a public company.  Investors, journalists and web pundits rigorously analyzed every single word in his interviews, press releases and memos, right down to the intonation of delivery (sparking a great catfight between CNBC’s Jim Goldman and Gizmodo, which can be seen as the perennial battle of old media vs. new media), and announced their findings through Apple’s stock price.  The SEC even deemed it necessary to step in and see if Apple had been misleading investors about Steve Jobs’ health.

You’d think this Steve Jobs episode might have scared some corporate bigwigs into downsizing their ambitions of becoming “celebrity CEOs”, but still they press on.  The latest to step up to the plate is Domino’s CEO, and it’s great viral material:

In a shocking ad aired during a commercial break on ‘American Idol,’ Domino’s CEO David Brandon tosses a cease-and-desist letter from the Subway Franchisee Advertising Fund Trust into the pizza oven. The ad has since gone viral, and there’s even a place on the Domino’s website where you can torch your own letter.

A great way to respond to your rivals’ lawyers, except that the lawyers in question are probably NOT watching American Idol, but are locked up in some conference room in Midtown, crafting another iteration of a more threatening cease-and-desist letter.  At least it’s more engaging than watching a talking head go on an ego trip:

Singapore has its own Steve Jobs too in Sim Wong Hoo, whose Creative Technologies fell off the rails ever since they signed Paris Hilton a few years back to endorse their MP3 players.  Much like the discussion about who’s gonna be the next celebrity CEO of America, Singaporeans are all wondering who’s gonna take over Sim Wong Hoo’s place as corporate Singapore’s “it” CEO?  One candidate might be CEO of Apex-Pal, Douglas Foo, who owns the Sakae Sushi chain in Asia.  I remember going to a talk organized by Contact Singapore in NY where he was speaking.  He eagerly showed us a corporate video, which had a line that said something about [paraphrasing here, don’t send me a cease-and-desist] “all this success [of Sakae Sushi] would not have been possible without the vision and leadership of our CEO” or something like that.  Unfortunately, I wasn’t close enough to him to see his facial expression when that part of the video was playing, but I guess he was just enjoying his own MacWorld moment – he was in town to finalize details of Sakae’s first restaurant in NY in the iconic Chrysler Building.  Which recently closed.  NEXT!

Here’s a review of the East Village Sakae outlet in NY by a Japanese show:

Citing YouTube / Taylor Momsen Nike Commercial

January 18, 2009

Back in Penn, I remember how the professors were adamantly opposed to the use of Wikipedia in our essays.  We were not allowed to cite a Wikipedia URL in our footnotes, which was troubling as I sometimes based entire essays on information gleaned from Wikipedia entries.

A NYT article suggests that the younger generation is now using YouTube videos as an academic source:

As more video is added to the Web, the proportion of video searches that deliver satisfactory answers will grow, too. The question is, how far will video go as an alternative to text?

Mr. Iskold said that two factors would naturally limit video’s potential to supplant text on the Web. First, much content doesn’t lend itself well to video. And the Internet derives much of its utility from the web of links connecting its sites. But Mr. Iskold said that a shift toward video would continue, and that young Internet users, like Tyler, would only accelerate it.

The numbers are staggering:

And now YouTube, conceived as a video hosting and sharing site, has become a bona fide search tool. Searches on it in the United States recently edged out those on Yahoo, which had long been the No. 2 search engine, behind Google. (Google, incidentally, owns YouTube.) In November, Americans conducted nearly 2.8 billion searches on YouTube, about 200 million more than on Yahoo, according to comScore.

Quite a worrying trend, given that kids wouldn’t be able to tell that this AWESOME viral video of Taylor Momsen from Gossip Girl was actually conceptualized within the staid, bare walls of a large conference room by a collection of suits:

Singapore: Creative Wasteland?

January 15, 2009

Came across yet another interesting read, this time from  The article is about creativity in the advertising field in Singapore.  Advertising agencies are at the frontline of creativity, having to balance their creative ideas with practical expectations of their clients as part of their daily tasks, so if an agency is saying that Singapore “is a creative wasteland that lacks a distinct culture or even a soul”, we might be condemned to being a city in spite of the best intentions.

“Unlike countries like Japan, the Singapore market is very small,” he says. “We don’t have a big enough niche market or enough early adopters to spawn creativity. As a result, many of our creative talents end up churning out creative pieces that will cater to the masses. It’s not their fault but this is reality and commercialisation, and this I think is the root of the problem.”, “Stork”

June 29, 2008